On the 23rd
of November, the Google Business Group Community held the “GdayX Philippines”
at the Angelo King Multi-Purpose Center, Xavier School. This event was free and
open to everyone interested on how they could use technology for their
businesses and anyone who hast the enthusiasm to learn. It aims to inform the
business audience on the latest business technologies available and offered by
Google.
I had the chance to
attend this very useful event. The sessions that I was able to join were “Google
Places and Mapping for Business,” “Blogging for your Business,” and “Introduction
to Google Analytics.” The speakers were from Google and some business owners
who are at the same time bloggers.
“Google Places and
Mapping for Business” was handled by Mr. JR Padilla from Google Developer
Groups Dagupan. He explained first how the Google Maps works. This is really
beneficial for those who are just starting out and even for those who are
already in the business for quite some time. The Google Maps was just newly
updated this year. In here, everyone could search establishments and even
explore the place. You could also put your business on the map with the use of
Map Maker. With this, it will be easy for the mass to locate your place. They
could also leave reviews about their experience in your place. This will be more
advantageous for places which are hard to reach.
The next session was
about “Blogging for Your Business” by Mr. Fitz Villafuerte, a business and
finance blogger. This was informative and at the same time inspiring. He tackled
on how to blog and how blogging will help your business flourish. Mr.
Villafuerte was jolly and convincing. I am sure every business owners present
there had some second thoughts on why did they not think about putting up a
blog in the first place. In your blog, your goal is to connect with your target
customers. You may not think about it, but you have many things to say. Your blog
should have timely information. The info should more likely to have something
connected to your business. You are not obliged to have a new post every time,
but you should have consistency when posting. The heaviness of the content
should also be according to the span of time you have not updated your blog. You
can also have a blog with Google.
The third session would
be “Introduction to Google Analytics” by Mr. Maro Rimorin, a blogger and
digital strategist. To be honest, I did not get a lot of information from this
session because in my age, I would not make use much of it though it will
greatly aid entrepreneurs on maintaining their websites. In here, visitors of
your website can be seen, where did they come from, how many returned, how long
did they stay on your page and whatnot. The effectiveness of your website will
be seen here. You can make ways on how to improve it when you see what the
problem is.
Truly, it was not a
waste of time travelling from Diliman all the way to San Juan City. The Google
staff were all warm and welcoming. The place itself was appropriate and made
the people comfortable. The speakers were really entertaining and were all open
for queries. It is good to have such worthwhile events that supports both amateur
and professional businessmen in expanding and developing their business with
the use of latest innovations in our technology.
Carmela Gabrielle D. De Jesus
2013 - 55245
THY
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